Amy Lynn Grover has the perfect recipe for style and function; life experiences that bleed into the fluidity of her design and photography. She relocated to Los Angeles from Toronto 11 years ago to follow her modeling career. Leading with her heart and fascinated with art and the creation of things, she transitioned to the other side of the lens and into the world of art, design and photography.
Amy graduated from UCLA's Design Communication Art Program; and remains current with continuing education at UCLA. Her design experience ranges from branding and corporate identity from concept to completion (including logo design, collateral pieces and website design), package design, promotional, social media and print advertising, design for apparel, typographic art, editorial design, design for greeting cards and digital art, product photography, portraits, lifestyle and surf photography.
Amy is inspired by and fascinated with the study of body mechanics; she practices a healthy, holistic, active lifestyle. She began her dance training at age 3, completed a 500 hour yoga teacher training (500 YTH, The White Lotus Foundation) as well as the Equinox Pilates Mat Certification. Her influences are shaped from contemporary art, photography, sculptures, fashion, and fluidity to nature, graffiti, art, grunge, typography, ballet, music, Massimo Vignelli and Marian Bantjes.
Her work is based on expression and high energy. Amy pulls the life out of her subjects with effective communication and direction; taking concepts and building them out in authentic ways.
Keep it simple.
Creating something new, yet timeless is my mission. I give nods to more classic shapes and colors, however I always apply certain contrasting elements to everything I touch. Above all, my work is about simplicity.
My work is emotional, intentional, simplistic and functional. Creating is my passion. My work enables me to be spontaneous and childlike; my outlet.
“Design is one. If you can design one thing, you can design anything.”
— Massimo Vignelli