Brand Social Media

BRAND IDENTITY: SOCIAL MEDIA

Brand identity & Brand Essence should flow consistently into any social media presence (in order to gain brand authority, gain and attract followers). The importance of strong visuals that communicate and deliver information at a first glance are essential.

Attract potential customers with a clean design aesthetic for social media ( including:  typography, intriguing imagery and unified brand colors  that work cohesively.  Keep these things in mind (every time you post):

  • The brands' voice, ie. tone of the brand: is it playful or serious...?
  • Target audience?
  • Message
  • Desired Result

SIGNATURE STYLE

IMAGES SET A BRAND MOOD AND A UNIQUE LOOK AND FEEL JUST BY THE WAY THE IMAGE IS EDITED. CONSISTENCY IS KEY: PHOTOS SHOULD HAVE THE SAME SYNCHRONY AS OTHER ELEMENTS WITHIN THE BRAND’S MISSION AND STYLE GUIDE.

SETTING & MOOD

IDENTIFY THE SETTING THAT WILL CREATE A DESIRED EXPERIENCE BY THE RESULT OR USE OF THE BRAND’S PRODUCT OR SERVICE (APPEALING TO THE TARGET AUDIENCE).

PHOTO FILTERS

FILTERS GIVE YOUR IMAGES AN INTERESTING LOOK AND FEEL. SOME FILTERS BRIGHTEN YOUR IMAGES, WHILE OTHERS ENHANCE CERTAIN COLORS.

USE A UNIFORM FILTER TO CREATE A CONSISTENT LOOK, FEEL AND TEXTURE FOR ALL VISUAL CONTENT: THE SAME TINT, VIBRANCY, CONTRAST, SATURATION, BRIGHTNESS AND BLUR.

LAYOUT

THE POSITION AND SIZE OF LOGO, TAG-LINE AND OTHER VISUAL ASSETS SHOULD REMAIN CONSISTENT (CLEAR AND LEGIBLE TO DISTINGUISH AND READ) WITH EVEN PADDING AROUND EACH SIDE FOR BALANCE AND AESTHETIC HARMONY WILL ENSURE THAT IT OFFSETS AGAINST ANY BACKGROUND.

VISUAL THEME

A CONSISTENT THEME OF IMAGES THAT VISUALLY REPRESENT THE ESSENCE OF THE BRAND’S STYLE EITHER USED AS A BACKGROUND OR AS STAND-ALONE POSTS. CORONA USES IMAGES THAT CONSISTENTLY REINFORCE THE MISSION STATEMENT: A UNIQUE FUN, SUN AND POSITIVE, CAREFREE STATE OF MIND. IT IS A BRAND THAT DOESN’T TAKE ITSELF TOO SERIOUSLY OR TRY TOO HARD TO IMPRESS.

 

Brand Typography

BRANDING IDENTITY: TYPOGRAPHY

Typography an art form that can manipulate the significance of what it communicates. There are literally thousands of fonts to choose from and each has different qualities and quirks that can all influence customers' emotions and reactions.

Choosing (and typesetting) an appropriate typeface(s) to represent a brand is crucial to identity. Things to consider: What are you trying to communicate visually? To who? Is the brand playful, serious, trendy, feminine, masculine, loud, corporate, sporty, silly...?

When in doubt, less is more. Clean minimal typography choices speak louder than words.

  • CONSIDER HIERARCHY, LETTER SPACING, LINE HEIGHT, LOWERCASE/UPPERCASE.
  • LIMIT BRANDS' FONT SELECTION TO TWO-FOUR TYPEFACE(S) THROUGHOUT ALL BRANDED MATERIAL
  • USE CONSISTENTLY FROM LOGO FONT(S) THROUGHOUT ALL BRANDED MATERIALS TO GAIN IMPACT..
  • CONSIDER HIERARCHY, LETTER SPACING, LINE HEIGHT, LOWERCASE/UPPERCASE
  • USE LESS VARIATIONS OF FONTS FOR SOCIAL MEDIA GRAPHICS THAT DON’T REQUIRE HEAVY AMOUNTS OF TEXT.
  • FOR INCREASED RECOGNITION, USE ONE TYPEFACE THAT IS MOST COMMONLY ASSOCIATED WITH YOUR BRAND... REPETITIVELY (LIKE NIKE DOES).

Brand Essence

ESSENCE

THE BRAND'S ESSENCE IS COMMUNICATED WITH A UNIQUE VOICE WITH A CONSISTENT STYLE; RESPECTIVE TO THE PRODUCT OR SERVICE THAT IS BEING SOLD. WITH A CLEAR UNDERSTANDING OF HOW THE BRAND IS INTENDED TO BE PERCEIVED, THE VISUALS CAN BE MAPPED OUT TO APPLY TO VISUAL ASSETS CONSISTENTLY.