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Brand Visual Identity

Brand Identity
Work with the most basic concept of the product or service throughout the entire brand identity. 

VISUAL IDENTITY

A VISUAL IDENTITY CAN DELIVERY AS MUCH INFORMATION AS A THREE PAGE MISSION STATEMENT, IF DESIGNED CORRECTLY WITH STRONG VISUALS THAT COMMUNICATE AND DELIVER PERTINENT INFORMATION AT FIRST GLANCE.

POTENTIAL CUSTOMERS DON'T HAVE TIME OR PATIENCE TO SIT DOWN AND READ A NOVEL BEFORE THEY COMMIT TO A BRAND. POTENTIAL CUSTOMERS ARE ATTRACTED BY A CLEAN DESIGN AESTHETIC, INTRIGUING IMAGERY AND 

GOOD BRANDING IS:

TRUSTWORTHY- IT SHOULD MAKE PEOPLE FEEL AT EASE, CONFIDENT THAT YOUR BRAND IS THE RIGHT CHOICE.

MEMORABLE- THE VISUAL SIMPLICITY OF BRANDING IS ALIGNED WITH THE FUNCTIONAL SIMPLICITY OF A PRODUCT, EXPERIENCE AND QUALITY OF A SERVICE.

FLEXIBLE-A SUCCESSFUL BRAND NEEDS TO EVOLVE WITH THE TIMES IN ORDER TO STAY ON TOP. BRANDING DESIGNCHANGES CAN BE SUBTLE OR OBVIOUS, FLEXIBILITY WILL HELP A BRAND STAY RELEVANT.

PRESENTATION

IMAGE & IDENTITY- THE USE OF TYPEFACES, COLOR PALETTE AND IMAGES TOGETHER IS AN IMPERATIVE PART OF THE BRAND DEVELOPMENT PROCESS (A STYLE GUIDE SHOULD BE USED TO APPLY THE BRAND’S STYLE CORRECTLY AND CONSISTENTLY).

FONTS, COLORS AND LAYOUTS ARE ALL DESIGN ELEMENTS THAT PLAY A HUGE ROLE IN MAKING A BRAND’S IMAGES STAND OUT. IN ORDER TO INCREASE (SOCIAL MEDIA) BRAND RECOGNITION AND DRIVE MORE PEOPLE TO YOUR BUSINESS, EFFECTIVE DESIGN TACTICS ARE YOUR EXPRESS TICKET TO SUCCESS.