Juice Plus is the next best thing to eating fruits and vegetables. Juice Plus+ is not a vitamin supplement. Multivitamins contain a limited number of specifically selected vitamins and minerals. Often these vitamins are not even derived from natural sources. Unlike multivitamins, Juice Plus+ contains juice powders from 17 fruits, vegetables and grains, and therefore provides a far greater variety of naturally occurring vitamins, antioxidants, and other phytonutrients – even some of the fiber – found in the fruits and vegetables themselves.